Are you writing amazing content but having a hard time getting readers’ attention? Headlines are a split-second chance to entice your audience. For many bloggers headlines are an afterthought, but they deserve your attention. Headlines sell your story!
Readers want to know “what’s in it for me?” How will your post solve their problem, answer their question, or entertain them? Let them know in your headline. Use words or terms that build excitement or curiosity (words like unconventional, best, stunning, etc.). If you’re solving a problem for your reader, let them know the relative ease with which they’ll be able to achieve their goal (words like easy, effortless, no-fail, etc.)
Here’s a brief glossary of attention-getting words.
- Cost-effective/ Cost-cutting
- Must (must-have, must-do, must-try, etc.)
- Risk (or Risk-free)
As you’re brainstorming headlines, keep your readers in mind. How will you communicate what’s in it for them? Also consider what it is that inspires you to click on a blog post or article. Try writing four or five variations of your headlines to see which you find most compelling. If you’re not certain, run the titles past someone you trust. Track your analytics to see which headlines are performing best. Over time you’ll be able to develop a formula that works brilliantly for your audience.