You’ve finally decided to make your entrepreneurial dreams a reality. Congratulations! Now it’s time to build the all-important business website. Of course, you want it to be beautiful, helpful, and most of all a sales magnet. But where do you being?
Whether you’re building your website yourself, or hiring someone to do it, these are a few key elements you should include.
A Clear, Consistent Theme
This goes for both your fonts, colors, imagery as well as your brand messaging, blogging and other written elements. Sites with too many fonts, colors, etc. can be visually jarring. Choosing a few standard fonts — your main text font and one or two accent fonts — keeps your site looking clean and more visually appealing. Keeping your written elements on topic lends to your credibility, and keeps your readers engaged. After all, they wouldn’t have clicked on your website if they weren’t interested in your brand, product, service, niche, etc.
An Engaging “About” Section
What makes you so passionate about what you do? What sets your product/services/company apart from others? How can you/your product solve your clients’ problems? Why should your readers trust you? This is an important opportunity to introduce yourself and your services to potential buyers. Keep it personable, concise, and easy to understand.
An Easy-to-Navigate Menu
People are busy. They don’t want to spend 12 minutes trying to navigate where they want to go on your website. Make your menus easy to find and use. If your menu will have a drop-down list, ensure your category and subcategory groupings make sense.
Your Product or Service Offerings
This one sounds like a no-brainer. However, you’d be surprised at the number of websites that seem to hide their pricing, product, or service information. Again, if someone has clicked on to your business site, it’s pretty safe to assume they may be interested in what you have to offer. Make it obvious them and easy to find. In addition to making it easy to find, make it easy to understand and easy to book or purchase.
Why is a blog important to a business website? That’s a great question. My favorite aspect of having a blog for my business is the social sharing element. It gives a continual stream of content to share across my social channels. Regular blog posts also help with Search Engine Optimization (SEO). In simplest terms it gives search engines something to “search” for on your site. And lastly, blogging gives you an outlet to establish yourself as an authority in your field.
Social Media Follow & Share Buttons
Social media is the easiest way to keep in touch with your current and potential clients. Make it easy for your readers to connect with you and share your content by adding social media follow and share buttons.