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Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

If there’s only room in your schedule to read one book on social media, this should be the one. Yes, it’s a few years old, but the concepts are solid. And, honestly, I can’t wait to share some highlights with you!

Give, Give, Give

For years, consumers have had marketing messages shoved down their throats at every turn. People have grown weary of it. I know I have. The beautiful thing about social media is that it allows companies/brands/influencers to build actual relationships with people.

The thing about trust and relationships is that they have to be built over time. You have to give something of value (jab) before asking for anything in return (right hook). Actually, you should give, give, give, give, give, then ask. Serve your audience well. Entertain, inform, inspire before asking for the sale.

Tell Great Stories

So… what makes a great story? I think this could be best summed up by a quote from the advertising great, Leo Burnett.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Gary expands on the concept by saying, “Be generous. Be informative. Be funny. Be inspiring. Be all the characteristics we enjoy in other human beings.” That last part is key. You’re a human, communicating with other humans. Be real. Don’t sound like a robot when you’re posting.

Create Native Content

Twitter is different from Instagram, which is different from Facebook, Pinterest, or Snapchat. The audience for each platform is distinct. Simply creating a post and throwing it up on all your channels isn’t going to be very effective. The imagery you use should feel like it belongs on that platform. And the language you use should be reflective of the audience on each platform.

Effort is the Great Equalizer

Other companies may have more employees and bigger budgets, but you can level the playing field with effort. As Gary says,

You can’t be everywhere at once, but when the quality of your communication and community-building efforts is better than anyone else’s, it doesn’t really matter.

You can show your audience you truly care. Be charming, funny, and personable. Think about who you’re trying to reach and give, give, give– then ask.

 

Finish by Jon Acuff

Lately I’ve been reading a lot of entrepreneurship, small business, and motivational books. A LOT. And, honestly, it’s been amazing. So, rather than keeping all that amazing knowledge to myself, I’ve decided to share my notes from these books with you!

The first book on my list is Finish: Give Yourself the Gift of Done by Jon Acuff. There were a few themes from the book that really stood out to me.

The Day After Perfect

Why do so many of us struggle with completing our goals? I like Jon’s take on this. He postulates that it’s the breaking a perfect streak or the fear of falling short that keeps us from continuing.

I’m incredibly Type A and a perfectionist. And this struck a chord with me! I have noticed that at times, I do give up after I break my “perfect” streak. Perhaps you do too. Have you ever been on a diet? You’re doing great. Eating healthy. Exercising daily. Then, for whatever reason, you mess up. You miss a day at the gym, or maybe you eat something unhealthy. Even though it was a small error, you find your inner monologue going something like this, “Well, I already ate a piece of cake. I may as well eat some chips and ice cream too.”

The irony is that it was just one small slip up, but it’s often enough to discourage us from continuing. That’s where the day after perfect comes in. And it’s a GREAT day. Sure, you may have messed up the day before (or the week/month before) but that’s okay. You have choices to make today. You can choose to hop back on that goal and keep going. As Jon says,

Do you know what will serve you far longer than perfectionism ever could?

Moving forward imperfectly.

Reject the idea that the day after perfect means you’ve failed.

 

Set Realistic Goals

The actual idea he puts forward is to “cut your goal in half.”

The problem with lofty or unrealistic goals is that if we don’t reach them, we tend to throw in the towel. However, if we set more moderate or attainable goals and succeed, we can always set new, larger goals for ourselves. The burst of energy and momentum we get from reaching our initial goals, tends to propel us toward reaching even bigger goals as we go forward.

 

Decide where you can let go

Ever decide to say, “yes” to literally everything? Why, yes, I will teach this class, write 18 guest blog posts, bake brownies for the bake sale, volunteer at the women’s shelter, edit my friend’s book, start a new business, go the gym every day, journal daily, read 85 books, and keep my house immaculately clean. All of those a lovely, noble things; however there’s very real potential for burn out. I liked the way Jon put it,

You have two options:

  1. Attempt more than is humanly possible and fail. – OR –
  2. Choose what you want to bomb and succeed at a goal that matters.

By “bomb” he’s referring things you can let go of. It got me thinking of what I could take off my plate during this incredibly busy season so I can focus on things that truly matter.

 

Say “No” to shame

Another freeing concept in the book is giving yourself a pass to say no to shame. You’re busy and that’s okay. Some days will inevitably be more successful than others. Don’t beat yourself up. Get back up the next morning and go at it again. The worst thing you can possibly do is let shame keep you from pursuing your goals.

 

The Essence

If I could share just one key takeaway, it would be this, all forward progress is good… imperfect as it may be.

For more tips and insight you can grab a copy of Finish on Amazon.